How Much Do Flowers Cost in Madrid: What You Get for €100, €200, €300, €500 and €1000

Ask the internet "how much is a bouquet in Madrid" and you get two extremes: "from €15" at a kiosk by the Sol metro station and "price on request" at a boutique on Calle Serrano. Neither helps someone sitting in London, Dubai or Moscow who wants to know whether €150 is enough for something worthy to reach his mother in Chamberí rather than three carnations in cellophane. Below is an honest price guide based on the real YUCCA Flowers catalog in Madrid: 30 bouquets from €98 to €1111, what the price includes, when there is a surcharge, how Madrid compares with Barcelona and the islands, and what the difference between €100 and €500 actually looks like in the recipient's hands.

In short: a compact bouquet delivered in Madrid costs €98–248, a medium arrangement €260–490, premium (51 and 101 roses, baskets, hat boxes) €500–1111. Delivery inside the M-30 ring is included; Pozuelo, Las Rozas, Majadahonda, Alcobendas and Barajas airport are quoted separately before payment. You receive a photo of the bouquet before the courier leaves. Order on WhatsApp from any country and pay with any bank card, by transfer or in crypto.

What Makes Up the Price of a Bouquet in Madrid

Madrid is a capital at 650 metres in the middle of the Castilian plateau, and flowers here have their own economics. First, almost everything is imported: roses fly in from Ecuador and Kenya, peonies and hydrangeas arrive by truck from the Netherlands, and the only local produce is carnations from Murcia and Valencia plus seasonal greenery. So the "€15 bouquet" by the metro is Mercamadrid carnations, while a designer bouquet in a studio starts at €60–70 before delivery. Second, the climate: from June to September daytime temperatures hit 35–40 °C, and you cannot simply hand flowers to a courier on a scooter — our bouquet travels in a water box inside an air-conditioned car and is handed over indoors, to the portero or the concierge, never on a scorching pavement. That is built into the price and never charged separately. Third, the city itself: the centre is the Madrid Central low-emission zone, there is nowhere to stop on Gran Vía or in Las Letras, La Latina and Lavapiés are narrow streets on a slope, and an address like "Calle de Ayala 23, 4º izq." means the fourth floor of an old building, sometimes without a lift. We charge nothing extra for a "difficult address". Finally, the season: before 14 February and Día de la Madre wholesale rose prices rise by 20–40 %, but we hold catalog prices — only the lead time changes.

Flower Prices in Madrid: Table by Budget

Budget	What you get	Catalog examples
under €110	Compact designer bouquet: cymbidium orchids, garden roses, hydrangea	Serrano Orchids €98, Gran Vía Kiss €108
€110–180	Medium-volume bouquet: roses, anthuriums, tulips, gerberas, spray roses	Retiro Breeze €128, Chueca Delight €140, Malasaña Forbidden Fruit €162, Chamberí Morning Freshness €171, Prado Morning Light €175, Cibeles Golden Hour €178
€180–250	Large bouquet with "expensive" stems: leucospermum, amaranth, hydrangea	Sol Fiery Symphony €202, Las Letras Tenderness €248
€260–370	Medium arrangement: lilies, garden roses, delphinium	Salamanca Beyond Compare €260, La Latina Poetry of Form €270, Chueca Fuchsia €310, Templo de Debod Sunset €324, Lavapiés Soul's Flutter €364
€390–490	Large arrangement "for an occasion" and 51 roses	Retiro Gardens €398, Castellana Sunny Mix €428, Casa de Campo Summer Morning €432, 51 Roses of Puerta de Alcalá €448, Chamberí Lush Cloud €490
€500–1000	Premium: baskets, hat boxes, garden roses in volume, the 101-rose duo	Gran Vía Delight €500, Salamanca Scarlet Temptation €500, Palacio Royal Basket €562, Retiro Endless Tenderness €647, Paseo del Arte Arrangement €798, Sol Floral Avalanche €800, A Billion Madrid Compliments €855, Madrid Duo 101 Roses €976
€1000+	Flagships for anniversaries and proposals	101 Roses of Salamanca €1012, Crown of Madrid €1111

All prices are from the catalog on the day of publication, in euros, with delivery inside the M-30 included. Here is what actually stands behind each row.

Under €110: Serrano Orchids and Gran Vía Kiss

The two most affordable items in the catalog are Serrano Orchids €98 (cymbidium orchids and soft pink roses in a pink-raspberry palette) and Gran Vía Kiss €108 (garden roses, hydrangea and lisianthus in powdery pink). These are not "cheap" bouquets but compact ones: 12–18 stems, hand-tied, in designer paper, with a ribbon and a card. Cymbidium at €98 is an argument in itself: the orchid lasts 10–14 days and looks more expensive than its price in any photo. Who it is for: a "just because" for a wife or mother, a thank-you to the host of a Malasaña flat, a bouquet for a terrace table in Chueca, flowers for a colleague at an office on the Castellana. If the recipient lives in an old La Latina building without a lift, a compact bouquet is also the practical choice — the courier carries it up the stairs without damaging the shape.

€110–180: Retiro Breeze, Chueca Delight, Chamberí Morning Freshness, Cibeles Golden Hour

The most popular shelf holds six bouquets, from Retiro Breeze €128 (roses, anthuriums and dianthus in fuchsia-pink) to Cibeles Golden Hour €178 (spray roses, white hydrangea and eucalyptus in a powdery palette). In between: Chueca Delight €140 (roses, carnations and chrysanthemums in pink and yellow with white), Malasaña Forbidden Fruit €162 (roses, hydrangea and decorative berries in pink and blue), Chamberí Morning Freshness €171 (garden roses, gerberas and lisianthus in peach) and Prado Morning Light €175 (roses, tulips and alstroemeria — a bright multicoloured bouquet for a Complutense graduation). For this money you get 20–30 stems with a "lead" flower and full wrapping: a bouquet for a friend's birthday, an anniversary "without making a scene", a maternity discharge from Ruber Internacional or HM Montepríncipe. This shelf offers the best impression-to-price ratio — the recipient sees a bouquet, not a "token".

€180–250: Sol Fiery Symphony and Las Letras Tenderness

The two top items of the standard shelf are Sol Fiery Symphony €202 (roses, leucospermum proteas and amaranth in scarlet and burgundy — a bouquet that gets noticed in the lobby of the Rosewood Villa Magna) and Las Letras Tenderness €248 (roses, hydrangea and spray roses in fuchsia and white). Here the bouquet is already large and the content expensive: leucospermum and hydrangea cost twice as much per stem as roses in Madrid. This is the choice for a wife's birthday, an arrival at Barajas after a long flight, a first date in the "I mean it" register, and for parents who have moved to Spain — a bouquet like this gets noticed by the neighbours and the portero.

€260–370: Medium-Volume Arrangements

The medium shelf opens with Salamanca Beyond Compare €260 (spray roses, carnations and lisianthus in white and pink) and La Latina Poetry of Form €270 (lilies, roses and carnations — a classic for a corporate gift to partners). Then come Chueca Fuchsia €310 (nothing but fuchsia spray garden roses, a mono-bouquet for a premiere at the Teatro Real), Templo de Debod Sunset €324 (roses, carnations and lisianthus in red, white and pink — the bouquet people order "for a proposal at the Crystal Palace") and Lavapiés Soul's Flutter €364 (hydrangea, delphinium and lisianthus in blue and white). The difference from a €150 bouquet is not just the stem count (35–50) but the density: these arrangements are tied tighter and hold their shape on a restaurant table all evening.

€390–490: Retiro Gardens, 51 Roses and Chamberí Lush Cloud

The upper medium shelf holds five items "for an occasion". Retiro Gardens €398 (peonies, roses and lisianthus in pink and lilac) is a frequent order for a wedding anniversary or a mother's milestone birthday. Castellana Sunny Mix €428 (garden and spray roses in white and pink) and Casa de Campo Summer Morning €432 (sunflowers, hydrangea and roses in a planter — an arrangement that needs no vase) suit a housewarming or a birthday. 51 Roses of Puerta de Alcalá €448 is 51 snow-white roses in a tight hemisphere: the classic "round date" format — 30, 40, 50 — and the answer to "how much do 51 roses cost in Madrid". The shelf closes with Chamberí Lush Cloud €490 (hydrangea, garden roses and lisianthus in cream and white — a surprise waiting in a Mandarin Oriental Ritz room after dinner). If the flowers need to wait at a hotel — Four Seasons Madrid, Rosewood Villa Magna, Santo Mauro, Único — the concierge accepts the arrangement during the day under the guest's name as spelled in the booking and places it in the room; there is no hotel surcharge.

€500–1000: Premium Arrangements and the 101-Rose Duo

Premium in Madrid starts at exactly €500: Gran Vía Delight (roses, astilbe and spray roses in a sunny yellow-pink palette) and Salamanca Scarlet Temptation (red roses and anthuriums — for those who want "red and expensive" without a hundred roses). Then Palacio Royal Basket €562 (roses, peonies and lisianthus in a basket, needs no vase and stands on a table for 10 days), Retiro Endless Tenderness €647 (spray garden roses in peach and cream), Paseo del Arte Arrangement €798 (roses, lisianthus and dianthus in a hat box — the format for 8 March and anniversaries), Sol Floral Avalanche €800 and A Billion Madrid Compliments €855 (hydrangea and garden roses in pink and lilac, a volume that takes two couriers). The star of the shelf is Madrid Duo 101 Roses €976: one hundred and one roses, half white and half pink, the proposal format for the Estanque pond in Retiro or a terrace overlooking the Palacio Real. We drive arrangements of this size to the nearest point a car can reach inside Madrid Central and carry them the rest of the way by hand — for Sol and Las Letras we agree a meeting point in advance.

€1000+: 101 Roses of Salamanca and Crown of Madrid

The two flagships of the catalog are 101 Roses of Salamanca €1012 (101 classic red roses — the bouquet people mean when they ask "how much are 101 roses in Madrid") and Crown of Madrid €1111 (hydrangea, garden roses and dianthus in a large basket). These are no longer bouquets but installations: 101 roses take 2–3 hours to assemble, and a basket 60–80 cm tall takes up half a table. They are ordered for milestone birthdays, rooftop proposals in Salamanca, office openings on the Castellana and embassy receptions in Chamberí. For orders like these we ask for 1–2 days: we buy the roses specifically for the piece rather than from current stock, and send photos of each stage.

Madrid vs Other Spanish Cities: Where Flowers Cost More

The Madrid catalog is built on the same grid as YUCCA's mainland catalogs, so the comparison is honest. The standard shelf in Madrid, €98–248, is exactly the same as in Barcelona (€98–248), San Sebastián (€98–248) and Marbella (€98–248); Mallorca is €99–243, while Ibiza is noticeably higher at €140–230 because the island works six months a year and everything arrives by ferry or plane. The medium shelf in Madrid, €260–490, is wider than Barcelona's (€298–448) and matches Marbella (€268–490) and Mallorca (€250–490). 51 roses in Madrid cost €448 — the same as in Barcelona, San Sebastián and Marbella, and cheaper than Mallorca (€563) and Ibiza (€626). Classic 101 roses are €1012, as in San Sebastián and Mallorca, and below Ibiza's €1125. The 101-rose duo in Madrid (€976), however, is the large "Ibiza-size" duo format; in Barcelona, San Sebastián and Marbella the 101 duo is €698 — if price per hundred is what matters, compare the classic 101 roses instead. The top of the premium range is more modest in Madrid than on the islands: €1111 versus €1778 in Mallorca and San Sebastián and €1975 in Ibiza — those catalogs include 150–200-stem installations, which in Madrid we assemble on request. The full breakdown of four Spanish cities is in How Much Do Flowers Cost in Spain.

What the Price Includes and When There Is a Surcharge

Included: the bouquet itself, designer wrapping, ribbon, a card with your text, a photo of the finished bouquet before dispatch, a water box and an air-conditioned car in summer, delivery to every district inside the M-30 — Salamanca, Retiro, Chamberí, Chueca, Sol and Gran Vía, Paseo del Arte, Malasaña, La Latina, Lavapiés, Las Letras, Castellana, Chamartín, Argüelles, Moratalaz; carrying up the stairs, calling the recipient to agree a time, handover via the portero or the hotel concierge, handover to a restaurant hostess 20–30 minutes before the guests arrive.

Quoted separately before payment: delivery beyond the M-30 — Pozuelo de Alarcón, Las Rozas, Majadahonda, Boadilla, Alcobendas, La Moraleja and Barajas airport (3–4 hours instead of 2–3); delivery "at an exact hour" (a 30-minute window instead of 2–4 hours); night delivery after 21:00 and at midnight on 31 December; chocolate, cava, jamón or a bottle of Rioja with the bouquet; the courier meeting you in person at a proposal at an agreed minute. There are no surprises on the bill: you see the final amount on WhatsApp before you transfer.

When Flowers in Madrid Cost More and How Not to Overpay

We do not change catalog prices by season, but there are five dates when you need to order ahead: 14 February (San Valentín — 5–7 days ahead, the popular bouquets go first), the first Sunday of May (Día de la Madre — Spain's biggest flower day, 3–4 days ahead), 15 May (San Isidro — the centre is closed for processions and chulapos, couriers go on foot, order the day before), 24–31 December and 5–6 January (Reyes — baskets and table arrangements are ordered 3–5 days ahead). How to save without losing the effect: choose seasonal flowers (tulips and ranunculus in winter and spring, peonies in May and June, hydrangeas and sunflowers in summer — at the same volume they cost less than imported roses), pick an arrangement in a basket or planter instead of a bouquet for a vase (a rented flat may not have one), order "for tomorrow" instead of "by 18:00 today", and combine occasions — one €400 arrangement is remembered better than three €130 bouquets.

How to Order and Pay from Another Country

1. Choose a bouquet in the Madrid catalog — prices in euros, 10 in each of the three categories.
2. Message us on WhatsApp: the address (street, number, floor and door — "4º izq." or "2º B", intercom code or the portero's name), or the hotel and the guest's name as spelled in the booking, the date and time window, and the card text.
3. Pay with any bank card — including a Russian card at the rouble rate — by transfer, Apple/Google Pay or crypto (USDT, BTC, ETH). The price is fixed at confirmation.
4. Receive a photo of the finished bouquet before the courier leaves, then a delivery confirmation.

If you are ordering from Russia or Kazakhstan, read our guide to payment methods and time zones: the "today" cut-off in Madrid is 15:00 local time, i.e. 17:00 Moscow time in summer. And if your loved ones are on the coast, we also have catalogs for Barcelona, Marbella and Valencia.

Frequently Asked Questions

How much is the cheapest bouquet with delivery in Madrid? €98 — Serrano Orchids, cymbidium orchids and roses; delivery inside the M-30 is already included, with no surcharge for stairs, heat or the Madrid Central zone.

How much do 101 roses cost in Madrid? 101 Roses of Salamanca — €1012 with city delivery (101 classic red roses). Madrid Duo 101 Roses in white and pink — €976. Assembled in 2–3 hours; for a fixed date it is better to order 1–2 days ahead.

How much do 51 roses cost in Madrid? 51 Roses of Puerta de Alcalá — €448: 51 snow-white roses in a tight hemisphere. The same as in Barcelona and San Sebastián, cheaper than Mallorca (€563) and Ibiza (€626).

Is delivery included in the bouquet price? Inside the M-30 ring — yes, to every district including Salamanca, Retiro, Chamberí, Chueca, Sol and Las Letras. Pozuelo, Las Rozas, Majadahonda, Alcobendas and Barajas airport are quoted separately before payment.

What can I realistically get for €100? A compact designer bouquet of 12–18 stems with orchids or garden roses in designer wrapping with a card: Serrano Orchids €98 or Gran Vía Kiss €108.

How does a €400 arrangement differ from a €150 bouquet? In volume (40–60 stems versus 20–30), in a stable basket or planter form that needs no vase, and in content — peonies, hydrangeas and delphinium that last 10–14 days.

Do flowers get more expensive before 14 February and Día de la Madre? Wholesale rose prices rise by 20–40 %, but we do not change catalog prices — only the lead time: 5–7 days before San Valentín and 3–4 days before Día de la Madre.

Can I pay with a Russian card or in roubles? Yes: by transfer to a Russian bank card in roubles at the rate on the day of the order, with a foreign card, Apple/Google Pay or crypto. The euro price is fixed at confirmation.

Is there a surcharge for hotel delivery or for summer heat? No. The concierges of the Four Seasons, Mandarin Oriental Ritz, Rosewood Villa Magna, Santo Mauro and other hotels accept the bouquet under the guest's name at no extra charge; in summer the bouquet travels in a water box in an air-conditioned car — that is included too.

Can I order a bouquet cheaper than €98 or more expensive than €1111? Yes, on request via WhatsApp: a compact bouquet from €60 for collection, or a wedding or corporate installation of 150–200 stems — in 1–3 days, with a sketch and a fixed quote.