Flower Delivery in Italy: How to Send a Bouquet to 16 Cities — from Lake Como to Sicily and Sardinia

Italy is our largest country by number of cities: sixteen catalogs from the alpine lakes to Sicily. And that means sixteen different kinds of logistics. In Venice the courier walks and rides the vaporetto because there are no cars; on Capri the bouquet goes up from the harbour by funicular; on the Amalfi Coast it travels the single SS163 coast road, and in Porto Cervo it is handed over at a yacht's gangway in the marina. In Florence, Bologna and Verona the historic centres are closed to traffic by ZTL zones, in Naples and Palermo an address without a surname on the intercom is not an address, and in August half the country leaves for Ferragosto. YUCCA Flowers delivers to all of these cities with one model: a local florist makes the bouquet on the day of delivery, you receive a photo before handover, and the order is placed on WhatsApp from any country. This article is the map of our Italy: where we deliver, how it works, what makes Italian delivery different from other countries, what a bouquet costs in each city, and what you need to know about Italian flower customs so you never send chrysanthemums for a birthday.

In short: we deliver flowers to 16 Italian cities within 2–3 hours of photo approval: Lake Como, Verona, Venice, Bologna, Genoa, Portofino, Florence, Naples, Sorrento, Amalfi, Capri, Bari, Palermo, Catania, Porto Cervo and Porto Rotondo. Bouquets from €79, prices in euros, payment by any bank card, transfer, Apple/Google Pay or crypto. To hotels via the porter under the guest's name, to apartments in person after a call. Rome, Milan, Turin, Rimini and other cities on request via WhatsApp.

Where We Deliver Flowers in Italy

Our Italian map took several years to build and follows the routes of the people who holiday, live or study here. It is easiest to read by region.

The North: lakes, Veneto, Emilia and Liguria. Lake Como with its villas and the ferries between Bellagio, Varenna, Tremezzo and Como itself. Verona — the Arena, Juliet's balcony and the most wedding-minded city in the country. Venice — the only city in the world where our courier never gets behind a wheel. Bologna with forty kilometres of porticoes and Europe's oldest university: the districts of Saragozza and the hills, the university quarter, Quadrilatero and Santo Stefano and the historic centre. Genoa — Centro Storico, Porto Antico, Albaro and Boccadasse, Nervi — and an hour away Portofino, the most photographed harbour in Liguria.

Tuscany. Florence — the cradle of the Renaissance, where an address in the historic centre almost always sits inside a ZTL zone and the best hotels face the Arno.

The South: Campania and Puglia. Naples — big, loud and the most honestly priced city on our list. Sorrento on its cliff above the bay, with the largest catalog in Italy and the districts of Centro, Sant'Agnello, Piano di Sorrento, Massa Lubrense and Marina Grande. The Amalfi Coast — Amalfi, Positano, Ravello, Praiano. The island of Capri — Capri town, Anacapri, Marina Grande, Marina Piccola and the Faraglioni. And Bari on the Adriatic — Bari Vecchia, the Murat quarter, the Lungomare, Poggiofranco and Polignano a Mare.

The islands. Sicily — Palermo and Catania beneath Etna. Sardinia — Porto Cervo and Porto Rotondo on the Costa Smeralda, two resorts of yachts and villas that live from June to September.

Rome, Milan, Turin, Rimini, Lucca, Siena, Taormina, Alghero — no catalogs yet, but we take orders on request: send the city and date on WhatsApp and within a couple of hours we tell you whether a partner florist can make the bouquet, at what price and in which window.

How Flower Delivery in Italy Works

The scheme is the same in all sixteen cities — the one we use in Spain, Switzerland and Dubai.

1. You choose a bouquet in the city catalog. Each city has its own range — from 27 items in Naples to 118 in Sorrento — with local names and descriptions in Russian and English. Prices are in euros (the Porto Rotondo catalog is kept in US dollars); the site's currency selector converts the amount to dollars or pounds.
2. You message us on WhatsApp with the address or hotel name, the recipient's name, the date, the time window and the card text. We confirm that delivery is possible on that day to that address — in Italy, with its islands, ferries and ZTL zones, this is not a formality.
3. The florist makes the bouquet on the morning of delivery. Every city has its own workshop buying at local markets and from wholesalers in Sanremo and Pescia, Italy's two flower capitals, as well as from Holland. We do not drive bouquets from Milan to Positano.
4. You receive a photo of the finished bouquet before the courier leaves. Wrong ribbon shade or too much eucalyptus — we fix it on the spot.
5. The courier delivers and sends confirmation: a handover photo or a note from the porter. The standard window is 2–3 hours from photo approval across the city's main area.

Payment is by any bank card (including cards issued in Russia — details in how to send flowers to Europe from Russia), bank transfer, Apple Pay, Google Pay or cryptocurrency. Delivery within the main part of the city is included in the price; a ferry to an island, a climb to a hill village, a trip to a neighbouring town or a timed delivery are agreed before payment.

What Makes Italy Different from Other Countries We Deliver To

ZTL zones and car-free centres. The historic centres of Florence, Bologna, Verona, Genoa, Naples, Palermo and Catania are ZTL — limited-traffic zones with cameras. The courier parks at the edge of the zone and continues on foot or by scooter. For you this means one thing: delivery in the centre still takes 2–3 hours, but a precise "7 pm at the restaurant" is agreed with a margin.

Cities with no cars at all. In Venice the courier walks from Piazzale Roma or rides the vaporetto; an address here is not a street but a sestiere and a number such as "San Marco 1234", to which we ask you to add the nearest square or bridge. On Capri the bouquet goes up from the Marina Grande pier by funicular and then by porter with an electric cart or on foot along Via Camerelle. In both places we always allow 3 hours and ask for the recipient's phone.

One road and ferries. On the Amalfi Coast every town is strung along the single SS163 coast road, which jams in summer; in Positano stairways, not streets, lead to the hotels. On Lake Como the ferry between Bellagio, Varenna and Tremezzo is faster than driving around the lake. To Sardinia the florist does not fly — we work with workshops on the ground in Olbia and Porto Cervo. So for the coast, the lakes and the islands the honest window is 3–4 hours or an agreed time.

The intercom and the surname. An Italian address is the via, the house number, the scala (staircase), the piano (floor), the interno (apartment) and — above all — the surname on the intercom (citofono). Without the surname the courier stands in front of forty buttons. If the recipient rents, give us the owner's or manager's surname — that is what the button says.

Hotels and porters. In an Italian hotel the porter or reception accepts the bouquet under the guest's name as on the booking; no room number is needed. Boutique hotels and B&Bs often have no 24-hour desk — check the hours or give us the owner's phone. We deliver regularly to the grand hotels of Como, Capri and Amalfi — Villa d'Este, Grand Hotel Tremezzo, Quisisana, Santa Caterina, Le Sirenuse — where the concierge places the bouquet on the restaurant table at the reservation time.

Riposo, Sundays and Ferragosto. In the south many shops close from 1 pm to 4 pm, and across the country on Sunday evenings. From 10 to 20 August (Ferragosto falls on the 15th) half of Naples, Bologna and Genoa shuts, while the resorts — Capri, Sardinia, Amalfi — run at full stretch. Our workshops work on those days by pre-order, but an order for Ferragosto, Christmas Day, 26 December, 1 and 6 January or Easter Monday should be placed at least a day ahead.

Flower etiquette. In Italy chrysanthemums are the flowers of cemeteries and All Souls' Day on 2 November — they are never given as a gift. Mimosa is the symbol of 8 March (Festa della Donna): a sprig of mimosa in that day's bouquet is a must. Red roses are strictly romantic — you do not send them to a colleague. Odd or even stem counts do not matter, but 13 roses are best avoided. More on how many roses to give in different countries in our guide to rose counts.

The Season and Key Dates for Flower Delivery in Italy

Italy runs all year, but differently in different cities: Bologna, Florence, Naples, Palermo and Genoa have no season, while Capri, Amalfi, Portofino, Como and the Costa Smeralda "switch on" at Easter and "switch off" by late October.

• San Valentino, 14 February. The biggest flower day of the year. Verona hosts the Verona in Love festival that week — orders for 14 February to Verona, Florence and Venice are taken a week ahead.
• The Venice Carnival (the two weeks before Ash Wednesday, February–March) — bouquets to palazzi for the balls and to hotels on San Marco; the courier needs no mask, but he does need extra time.
• Festa della Donna, 8 March. Mimosa in every bouquet, deliveries to colleagues, teachers and mothers. Order 2–3 days ahead.
• Easter and Pasquetta — season opening on the coast: the first high-season ferries to Capri, the hotels of Positano and Bellagio reopening.
• Festa della Mamma — the second Sunday of May. Italians give their mothers roses and peonies; order 2–3 days ahead.
• The opera season at the Arena di Verona (June–September) — bouquets for performers at the stage door and for the audience at the table before the show.
• Patron saints' days: Sant'Agata in Catania (3–5 February), San Gennaro in Naples (19 September), Santa Rosalia in Palermo (14–15 July), the Redentore in Venice (third Sunday of July). Streets close for processions — we plan delivery for the morning.
• Wedding season (May–October) — Como, Amalfi, Capri, Tuscany, Verona: bridal bouquets, villa arrangements, flowers for guests in hotels. How a lake wedding works — in a wedding on Lake Como.
• Ferragosto, 15 August — peak at the resorts, quiet in the big cities.
• Christmas and New Year — Naples with its presepi on Via San Gregorio Armeno, Bologna and Florence with their markets; 6 January, the Befana, is the last holiday.

The North: Lake Como, Verona, Venice, Bologna, Genoa and Portofino

Lake Como — villas, weddings and ferries. The courier sets out from Como and reaches Bellagio in 50 minutes on the narrow lakeside road or Varenna by ferry; Tremezzo has the Grand Hotel Tremezzo, Cernobbio the Villa d'Este. The catalog holds 70+ bouquets from €99; we wrote about roses on the lake separately in roses on Lake Como. Verona is compact, with a ZTL inside the ancient walls: Piazza Bra, the Arena, Via Mazzini; the courier works on foot and by scooter, 2 hours in the centre. Catalog from €96; the guide is flowers in Verona: Romeo and Juliet. Venice — 30 bouquets from €88, delivery on foot through the sestieri, to hotels on the Grand Canal and palazzi in Dorsoduro; what to see and how the city works — in the Venice guide. Bologna is our most student-minded catalog: graduation (laurea) bouquets with a laurel wreath, delivery to the university quarter and the San Luca hills; prices from €79 — the lowest in Italy together with Naples; on ordering, see how to order flowers in Bologna. Genoa — steep streets, public lifts and funiculars, the Porto Antico and the fishing village of Boccadasse; catalog from €84, guide — what to see in Genoa. Portofino — 30 bouquets from €92, delivery to the Splendido, to yachts off the piazzetta and to neighbouring Santa Margherita and Rapallo; more in flowers in Portofino.

Tuscany: Florence

Florence is a city where almost any central address is inside the ZTL, and the recipient is usually either in a hotel on the Arno or in a fourth-floor apartment of a palazzo with no lift. The courier walks from the Fortezza or Santa Maria Novella, 2–3 hours in the centre; Fiesole and the hills by arrangement. The catalog holds 30 bouquets from €92; on the city and its flowers, see flowers in Florence: cradle of the Renaissance. Siena, Lucca, Pisa and Chianti — on request.

The South: Naples, Sorrento, Amalfi, Capri and Bari

Naples is a huge city with the most honest prices: 27 bouquets from €79. Chiaia, Vomero, Posillipo — 2–3 hours; the historic centre and the Spanish Quarters — on foot and by scooter. A surname on the intercom is essential here; details in how to order flowers in Naples. Sorrento has the largest catalog in Italy, 118 items from €99 up to the €3060 "Crown"; delivery to the cliff-top hotels, to Sant'Agnello and Marina Grande takes 2–3 hours, to Massa Lubrense up to 4; see how to order flowers in Sorrento. The Amalfi Coast — 60+ bouquets from €91; Positano with its stairways, Ravello 350 metres above the sea, Praiano between them — 3–4 hours, and Le Sirenuse, Santa Caterina and Belmond Caruso take bouquets through the concierge; on the coast, read flowers on the Amalfi Coast. Capri — 60+ bouquets from €92: ferry from Naples or Sorrento, funicular, porter, 3 hours; the Quisisana, Punta Tragara and Caesar Augustus in Anacapri are regular addresses; details in flower delivery on Capri. Bari — Puglia, 60+ bouquets from €98, delivery across Murat and the Lungomare in 2 hours, to Polignano a Mare in 3; the guide is how to order flowers in Bari.

The Islands: Sicily and Sardinia

Palermo — 30 bouquets from €86: Kalsa, Politeama, Mondello; ZTL in the centre, 2–3 hours, Mondello and Bagheria up to 4; what to see in the Palermo guide. Catania — 30 bouquets from €84, delivery across the baroque centre, to Aci Castello and to hotels on the slopes of Etna; on proposing with a view of the volcano, read a proposal on Etna with flowers. Porto Cervo — Costa Smeralda, 30 bouquets from €92: the marina, Cala di Volpe, Pitrizza, Romazzino, gated villas with security — the courier calls 20 minutes ahead; see a bouquet in Porto Cervo. Porto Rotondo — 30 bouquets, catalog kept in US dollars, from $89: the marina, Piazzetta San Marco, the villas of Punta Nuraghe; on ordering, see how to order flowers in Porto Rotondo. Sardinia's season runs June to September; winter deliveries are arranged individually.

How Much Flowers Cost in Italy: 16 Cities in One Table

Below are the real ranges of our catalogs at the time of publication. Not "from … to infinity" but the prices of specific bouquets you can open via the link. Delivery within the city's main area is included.

City	Compact bouquets	Medium arrangements	Premium & large bouquets	Items in catalog
Bologna	€79–214	€252–486	€524–1699	30
Naples	€79–225	€255–470	€525–1290	27
Genoa	€84–224	€258–494	€538–1788	30
Catania	€84–226	€258–498	€538–1780	30
Palermo	€86–229	€262–502	€544–1795	30
Venice	€88–232	€266–508	€548–1810	30
Porto Rotondo	$89–232	$264–508	$548–1799	30
Amalfi	€91–247	€256–481	€527–1775	60+
Capri	€92–244	€256–489	€511–1788	60+
Florence	€92–244	€256–489	€529–1788	30
Portofino	€92–244	€256–489	€529–1788	30
Porto Cervo	€92–244	€256–489	€529–1788	30
Verona	€96–249	€268–488	€539–1899	30
Bari	€98–241	€250–476	€500–1777	60+
Lake Como	€99–243	€250–490	€518–1778	70+
Sorrento	€99–243	€264–472	€518–3060	118

What the table shows. The gap between the cheapest and the dearest starting price is only €20: our Italy is level on price because sourcing happens at the same markets. For €79–250 — a compact bouquet of roses, lisianthus or ranunculus: a "welcome" at the hotel, a thank-you to the apartment host, a greeting at the airport. For €250–510 — a medium arrangement with peonies, hydrangea or garden roses: a birthday, an anniversary, dinner on the terrace. From €500 — premium: 51 and 101 roses, arrangements for a proposal or a milestone birthday; at the top sits the "Crown of Sorrento" with several hundred stems. The Porto Rotondo catalog is kept in dollars — when you pay in euros the amount is converted at the day's rate.

Which Flowers to Send to Italy

The Mediterranean climate is kind to flowers nine months of the year and harsh in summer. From May to September in the south and on the islands it is 30–38 °C by day: the bouquet travels with a damp sponge in the wrapping and is handed over in person or to a concierge in a cool lobby — never "left at the gate". The best heat performers are roses, lisianthus, hydrangeas in water boxes, anthuriums, orchids and eustoma; peonies run from late April to mid-June, after which we honestly replace them with garden roses or ranunculus. Winter in Italy is mild: roses, tulips, anemones and ranunculus last 7–10 days. Local favourites: lemons and olive branches in Amalfi and Sorrento arrangements, lavender and sunflowers in Tuscany in summer; bougainvillea is for photos only — it does not survive as a cut flower. On etiquette, remember three rules: no chrysanthemums, mimosa on 8 March, red roses only for the one you love.

How to Order Flowers to Italy from Another Country

Most of our Italy orders come from Russia, Germany, the United Kingdom, the United States, the UAE and Kazakhstan — from people whose family is on the coast, studying in Bologna or living in Milan. An order takes ten minutes.

1. Open the catalog for the city — say Sorrento, Florence or Porto Cervo — and choose a bouquet.
2. Message us on WhatsApp: the address with the surname on the intercom or the hotel name, the recipient's name as on the booking, the date, the time window, the card text and — if it is a surprise — whether the recipient may be called. Anonymous delivery is possible: how it works is in how to send flowers anonymously.
3. Receive confirmation of the price and window and pay however suits you.
4. On the morning of delivery — a photo of the bouquet; after handover — confirmation.

Mind the time difference: Italy is on Central European Time (UTC+1, UTC+2 in summer) — one hour behind Moscow, three behind Dubai, five to eight ahead of the US East and West coasts. An order sent from Moscow at 3 pm lands in Naples at 2 pm and still makes same-day delivery.

Italy and Its Neighbours: Where Else to Send Flowers on the Way

An Italian itinerary rarely ends in Italy. From Lake Como over the Bernina Pass to St. Moritz, then Zermatt and Verbier: how we work in the Alps is in the overview flower delivery in Switzerland. From Genoa and Portofino along the Riviera to the French Nice, Cannes and Monaco. From Bari the ferry sails to Montenegro and Croatia — Kotor, Budva, Dubrovnik, Hvar. All of those catalogs run on the same model and in euros.

Frequently Asked Questions

Which Italian cities do you deliver flowers to? Sixteen: Lake Como, Verona, Venice, Bologna, Genoa, Portofino, Florence, Naples, Sorrento, the Amalfi Coast, Capri, Bari, Palermo, Catania, Porto Cervo and Porto Rotondo — with their districts and villages. Rome, Milan, Turin, Rimini, Siena, Taormina and other cities on request via WhatsApp.

How long does flower delivery in Italy take? Across a city's main area — 2–3 hours from photo approval. In Venice and on Capri, on the Amalfi Coast, between the towns of Lake Como and in Sardinia — 3–4 hours or at an agreed time. Orders placed before 3 pm local time are delivered the same day.

How much does a bouquet cost in Italy? Compact bouquets from €79 (Bologna, Naples) to €99 (Como, Sorrento); medium arrangements €250–510; premium with 51 and 101 roses from €500. All prices are in the table above and in the city catalogs; delivery within the city is included.

Will you deliver to a hotel without a room number? Yes. The porter accepts the bouquet under the guest's name as on the booking and takes it to the room or places it on the restaurant table at the reservation time. For B&Bs and boutique hotels without a 24-hour desk, give us the owner's phone.

What do you need for delivery to an apartment in Italy? The street and house number, the staircase (scala), the floor (piano), the apartment number (interno) and the surname on the intercom (citofono). The courier calls the recipient 15–20 minutes ahead and hands over in person.

How does the courier deliver in Venice and on Capri, where there are no cars? In Venice — on foot and by vaporetto through the sestieri: we need the sestiere, the house number and the nearest square or bridge. On Capri — ferry to Marina Grande, funicular, then on foot or by porter with an electric cart. In both places we allow 3 hours and ask for the recipient's phone.

Can I order flowers to Italy with a Russian card? Yes — we accept cards from any bank, including those issued in Russia, as well as transfers, Apple/Google Pay and cryptocurrency. Payment methods in detail: how to send flowers to Europe from Russia.

Which flowers should I not send in Italy? Chrysanthemums — they are associated with cemeteries and All Souls' Day on 2 November. Red roses — only for romantic relationships. For 8 March we always add mimosa to the bouquet — it is the Italian symbol of Women's Day.

Do you work in August and on Ferragosto? Yes, by pre-order. At the resorts — Capri, Amalfi, Sardinia, Como — August is the high season. In the big cities, orders for 10–20 August are best placed a day ahead.

Can I send a bouquet to a yacht in Porto Cervo or Portofino? Yes: give us the marina, the yacht's name and the phone of the captain or steward. The courier agrees a time and hands the bouquet over at the gangway. We do the same on Capri and in Amalfi.

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Italy teaches flexibility: you cannot drive up to the door in Venice, cross the centre of Florence without a fine or promise "within the hour" in Positano in August. In return, a bouquet greeting someone at the Capri funicular, standing on a terrace table in Ravello or waiting in a palazzo on the Grand Canal is remembered for years. Choose one of the sixteen cities, message us on WhatsApp — and we will make the bouquet on the morning of delivery, show you the photo and bring it to where you are expected.

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YUCCA Flowers — flower delivery in Italy: Lake Como, Verona, Venice, Bologna, Genoa, Portofino, Florence, Naples, Sorrento, Amalfi, Capri, Bari, Palermo, Catania, Porto Cervo, Porto Rotondo; other cities on request. Bouquets to hotels, palazzi, villas and yachts — for Valentine's Day, 8 March, weddings and birthdays. Order from any country, prices in euros, photo before handover.